The #1 most important metric to track when running Facebook Ads is how much money you are spending and what your ROI is because of this effort!
Let’s assume your campaign goal is set out to collect leads for your product/service.
Using the Facebook Ads Manager, it’s mandatory to monitor the progress of your ads while your campaign is running. If not, you’re practically giving Facebook free money.
If you position your campaign to split test, you have the ability to view where exactly the campaign is performing well, and where it’s performing the least.
The key is to simply cut-off the tests that aren’t working so that your funds can be allocated to the tests that are performing well! With this simple optimization you’re able to stop Facebook from wasting your money, and allocate your ad spend where it’s performing best and therefore multiplying your results! —— If this tip was helpful to you, consider signing up for my new Facebook Ads Mini-Course: CRAFTING FACEBOOK ADS CAMPAIGNS USING PROVEN ROBUST STRATEGIES
In the new mini-course, I’ve put together strategies that I’ve learned from in-person Facebook Advertising workshops. The concepts are robust in that they will not lead you down a road of wasting advertising money and not getting results.