We professionaly handle cold email marketing campaigns for your business
“A cold email is an unsolicited e-mail that is sent to a receiver without prior contact. It could also be defined as the email equivalent of cold calling. Cold emailing is a subset of email marketing and differs from transactional and warm emailing. Cold email, according to its proponents, is not spam.”
This means that you are sending an email to someone who doesn’t know you or your business. This is not illegal, but there are some very important rules you must follow in order to do this legally.
A cold email marketing campaign can be very successful if you have the following in place:
A defined target audience
A proven introduction email that works for your business
A call to action that people happily like to move forward with
An example of a cold email campaign can be sending a free e-book or PDF to certain types of people of businesses that meet your target audience. From here, setting up an automation for anyone who download the free e-book and sending an automatic reply with a welcome message to your business would bring a percentage of people to start a relationship with you.
If you have any questions feel free to contact us below.
Experts On Demand
Email Marketing Campaigns (Case Study)
Let’s take a law firm who has a website and has consultations booked often with potential clients. After the consultation/website visit from the potential client, the potential client then goes onto search for more attorneys that they are browsing to find
The lawyer/business owner doesn’t have an automatic email nurturing sequence so he/she isn’t able to send reminders (valuable email newsletters) to book future consultations. The lawyer/business owner understands that he/she could be losing clients to other competitors all because they don’t have an automatic email nurturing sequence in place.
After searching online for various digital marketing agencies, they found us, ANAVTEK. After learning about who we work with, how we work, and step by step our proven plan for creating, designing, and building an automatic email nurturing campaign, they decide to hire us to develop their email marketing campaign.
Once it’s built, the email marketing campaign is set up and doesn’t require any further modifications since it is 100% automated. Every time a potential client enters their email when scheduling a consultation or on the website (email input) tool, they will receive automatic emails for the next 8 weeks to come.
The owner now only has to focus on what they work best at (in this case being a lawyer/business owner), while we (ANAVTEK) deliver a valuable email nurturing campaign that is live and functioning forever.
Common Questions
What is it?
Email Marketing Campaigns are automatic email newsletters built for the purpose of nurturing potential clients on a weekly basis to remind them of the services that the company offers.
How does it work?
We research trending topics for the services you provide, create content, design email newsletters, and publish an automation so that your potential customers hear from you weekly in a valuable manner.
Why is it essential?
The company who is able to keep their potential clients “top of mind” will be able to continuously remind them that they are there for them and will ultimately receive more clients.
Who’s it for?
This is for businesses that understand want to take their marketing to the next level and understand that email marketing will help grow the business and acquire more customers.
Who’s it not for?
This isn’t for businesses who are looking for a cheap email marketing package.
Step By Step What We Do:
- Content research & planning on what the top headlines are in the industry that the company represents
- Content development with 100% original content for each headline (at least 350 words each)
- Design of the email newsletters to match company branding
- Automation building inside email marketing platform so that emails are deployed weekly
Past Results
Gambini Law
Law Office Of Michelle Gonzalez
Yao Law Group
Our Clients
